How generative AI is changing creative work: Artist-scientist Philippe Pasquier will discuss impact of AI tools in March 4 lecture at Iowa State University
AMES, Iowa — Creative AI tools increasingly allow for the partial or complete automation of creative tasks. While these tools may not take over the world, their growing influence affects creators, students, educators and the industry at large.rnrnu003cimg class=u0022size-medium wp-image-61971 alignrightu0022 src=u0022https://www.design.iastate.edu/wp-content/uploads/2026/02/Philippe-Pasquier-2026-200×300.jpgu0022 alt=u0022Image is a headshot of creative AI expert Philippe Pasquieru0022 width=u0022200u0022 height=u0022300u0022 /u003ePhilippe Pasquier, professor and director of the u003ca href=u0022https://www.metacreation.net/u0022u003eMetacreation Lab for Creative AIu003c/au003e at Simon Fraser University’s School of Interactive Arts and Technology in Vancouver, Canada, will speak to the impact of generative algorithms with human-competitive skills in a lecture next week at Iowa State University.rnrnPasquier will present “Generative AI, Co-Creation and Computer-Assisted Creativity: A Critical Survey” at 5:30 p.m. Wednesday, March 4, in Kocimski Auditorium, room 0101 College of Design. Part of the College of Design Spring 2026 Lecture Series, his talk is open to all.rnrnIn this lecture, Pasquier will describe challenges and opportunities arising through a series of examples of generative systems developed at the Metacreation Lab and experiments conducted with these systems.rnrnHe will introduce a range of tools readily available for computer-assisted sound design, music composition and visual generation, demonstrate them and discuss their common implications for creative processes and workflow. And he will present results of evaluations conducted with artists, students and the software industry focused on user experience, ethics, sense of authorship and technological acceptance.rnu003ch2u003eAbout the speakeru003c/h2u003ernPasquier is a scientist-artist working at the edge of generative systems, computational creativity and human-AI co-creation. His practice spans music, moving image and interactive media, with work presented internationally at Mutek, Ars Electronica, Centre Pompidou, the Chengdu and the Sydney Biennale, among others.rnrnHe teaches a widely followed MOOC (massive open online course) on generative art and computational creativity, and he collaborates with the creative community and software industry to bring co-creative tools into real-world workflows.rnu003ch3u003eContactsu003c/h3u003ernJohnny DiBlasi, Associate Professor, Department of Art and Visual Culture, and member of the College of Design Lectures and Exhibitions Committee, jdiblasi@iastate.edurnHeather Sauer, Director of Strategic Communications, College of Design, hsauer@iastate.edurnrn-30-