StratAA, the student run architecture publication at Iowa State, will host this lecture by alumnus Colin Behr, a multidisciplinary designer who received a Bachelor of Industrial Design and a Bachelor of Science in Apparel, Merchandising, and Design in 2015. All are invited to attend!
About the lecture
Colin Behr presents a perspective on design through the lens of systems thinking, using Wardrobe Theory Project as a case study. The talk explores how value emerges not from individual objects, but from the relationships between them—within wardrobes, products, and broader creative practices. By shifting focus from designing things to designing systems, the lecture offers a framework applicable across disciplines, from apparel and industrial design to branding and business.
About the speaker
Behr is the founder of Wardrobe Theory Project, an independent print publication exploring personal style, clothing systems, and the cultural value of what we wear. He spent a decade at Nike and Jordan Brand working across footwear design and creative direction, shaping products and narratives at a global scale. Through his studio, Gōmbehr Studios, Behr works across design, publishing, and strategy, with a focus on systems thinking, circularity, and long-term relationships between people and the things they own.